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Scoff channel ventures off YouTube

Scoff, the YouTube food channel with nearly 200,000 subscribers, has launched a stand-alone site at Scoff.tv. Scoff, which is owned by online TV group Videojug Networks, has gone live with 700 films and will be regularly updating with fresh material.

The Scoff channel has been launched with stand-alone areas for breakfast, lunch and dinner. There are also separate sections for vegetarians and those on a gluten-free diet. Launch advertisers include Blue Dragon, which has sponsored the Asian Bites series.

Gareth Mugford, Managing Director of Videojug Networks, “We are delighted to open Scoff.tv for hungry clients, consumers and advertisers. In restaurant terms, we opened our first site on YouTube and got some loyal followers. Thank you. Now we have got our own site and are excited to see what we can develop.”

Scoff has already been successful in winning numerous syndication agreements. These have included deals with AOL, Ventuno and Baidu to syndicate Scoff content into the Asia and Far East markets.

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