Arqiva has announced the launch of FOX International Channels UK’s first free-to-air entertainment channel, YourTV, which will provide viewers with varied content throughout the day, including reality series Don’t Tell The Bride, crime series Snapped: Killer Couples, and hit legal drama, Shark.

Fox UK’s first channel launch in 11 years, YourTV, is primarily aimed at women and will launch to UK audiences and will air for 20 hours each day across the UK, from 7am until 3am, on Freeview, YouView, Freesat and Sky. The channel will be broadcast in standard definition, providing national coverage across England, Wales, Scotland and Northern Ireland, from the Arqiva national commercial multiplex.

Jeff Ford, Managing Director Fox International Channels UK, commented:  “We are thrilled to be working alongside Arqiva to announce the launch of YourTV. The move not only marks our first free-to-air channel but an exciting next step in the evolution of our UK brand portfolio. Our previous experience of Arqiva’s reliability, credibility and expertise has inspired us with the confidence to approach this new TV landscape. With the ability to manage the whole launch process for us – meaning all we have to do is provide the content – Arqiva’s service was the ideal choice to help us establish YourTV as a fresh new destination for entertainment in the UK.”

To receive the new service, Freeview and YouView viewers will need to rescan their TVs and set top boxes to view YourTV on channel number 73.

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