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Red Arrow, Nippon TV production partnership

Global production and distribution group Red Arrow Entertainment and Japanese commercial broadcaster Nippon TV have announced a new co-development partnership. The deal will enable Nippon TV and Red Arrow to work closely together to develop brand new entertainment and reality formats for the international market. The first project to have emerged from the partnership will be announced shortly.

Yukiko Kimishima, Divisional President of Nippon TV, said: “Back in 2008 Michael Schmidt brought our format ‘Masquerade’ to the ProSiebenSat.1 Group with a German adaptation. Since then, we have nurtured a strong creative partnership, and I believe this new alliance is something that was meant to be. We look forward to benefiting from Red Arrow’s expertise in global format development and seeing our formats evolve significantly, opening up new opportunities in all corners of the world.”

Michael Schmidt, CCO Red Arrow Entertainment Group, said: “Nippon TV is an entertainment powerhouse run by a team of incredibly dedicated and creative people. Together we have forged a long-standing and trusting business relationship, the highlight so far being the successful Japanese remake of our hit show ‘The Last Cop’. I am excited to have formalized our collaboration and am looking forward to hit the international market with great formats from our combined development teams.”

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