TERN partners with joiz for data and analytics
October 6, 2015
Colin Mann @ MIPCOM
Community marketing and social TV platform joiz Global has agreed a licensing partnership with Netherlands-based broadcaster and producer TV Entertainment Reality Network (TERN). The agreement provides TERN with powerful interactive and data collection capabilities to enhance its newly launched Ultra HD (UHD) channel INSIGHT and to monetise audiences across platforms.
The cloud-based joiz Global platform has been developed to serve audiences across multiple types of devices, from desktop to tablets and mobile. The unique technology makes TV experiences more interactive, turning viewers into consumers and loyal customers. The online platform will allow INSIGHT viewers to register for free, create a profile and actively engage with the new channel, sharing comments and content, voting in polls, participating in competitions and accessing a loyalty club as well as connecting and communicating with each other. A dedicated INSIGHT app is available for iOS and Android and can be downloaded from the Apple App and iTunes stores and Google Play.
INSIGHT – launched at MIPCOM on October 5 -features original UHD content, with a reach of around 60 million homes in Europe and India.
Samuel Gähwiler, Managing Director of joiz Global, described INSIGHT as being at the vanguard of the UHD movement and set to become a pioneering force in the new broadcasting landscape. “Integrating the proprietary technology from joiz Global with the channel’s state-of-the-art linear broadcasts will create a truly immersive experience for viewers. This approach will build a dynamic, engaged community and offer INSIGHT valuable data to help monetise audiences across all platforms,” he added.
“Viewers are increasingly watching content on multiple devices so broadcasters and advertisers must find whole new ways to connect, entertain and engage with them,” said Mariam Zamaray, CEO of TERN. “Not only will joiz Global’s community marketing solution empower INSIGHT to place viewers at the very heart of the action, it provides our advertisers and business partners with whole new ways to attract and interact with audiences.”