Yahoo Japan and advertising technology provider, Videology, have announced the completion of a technology migration for the entirety of Yahoo Japan’s In-stream Online Video inventory. The move to Videology’s technology stack will strengthen Yahoo Japan ‘s ability to offer the Japanese digital advertising market guaranteed reserved buying, robust forecasting, and introduce to this market TV-like ad break clusters, known as AdPods.
For two years, Yahoo Japan and Videology’s project teams have been working together to bring complementary TV-style planning and buying to the digital environment. This landmark migration helps TV advertisers successfully navigate an increasingly supply-constrained online video marketplace, offers buyers TV-like ad break clusters, known as AdPods, as well as the opportunity to purchase video inventory upfront, in the same style and timeframe as their TV buys. The introduction of AdPods allows Yahoo Japan to eliminate creative duplication and introduce competitive industry separation within specific ad slots to boost advertiser confidence in online video campaign delivery.