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8 in 10 advertisers now use advanced TV
















The majority of advertisers (78 per cent) have already leveraged some form of advanced TV in their marketing efforts, according to the findings of Advanced TV: Ad Buyer Perceptions, a survey of 255 brand and agency decision-makers published by the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence. The survey, conducted by Advertiser Perceptions and sponsored by

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