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Connected CE research from Parks Associates finds that more than 330 million Ultra-HD TVs will be sold globally by the end of 2019, an increase from two million in 2013.
The report, Connected CE: Trends and Innovation, notes that, of US broadband households planning to purchase a flat-panel TV in 2015, 56 per cent think that 4K picture quality is an important feature. Among flat-panel shoppers not planning to buy a 4K TV, 42 per cent were unfamiliar with Ultra-HD technologies, and 44 per cent felt either that the price was too high or that the picture quality was not worth the premium cost.
“In addition to 4K, picture technologies such as high dynamic range (HDR) and wide colour gamut (WCG) are being introduced to the market,” said Barbara Kraus, Director of Research, Parks Associates. “The combination of these picture technologies will produce more saturated colours, more dynamic images, and pictures that look more lifelike.”