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Viacom International Media Networks (VIMN) and BET International have revealed that BET will launch a 24-hour channel and multiscreen service in France on November 17th. The 24-hour channel will offer a window into ‘US Black Culture’ inspired by urban culture, music, fashion and society.
Michael D Armstrong, Executive Vice President and General Manager of International Brand Development said, “We are excited to announce the launch of the BET channel in France. Globally, this launch will increase BET’s global reach to over 125M HH across North America, the Caribbean, the UK, Africa and France. We are the leading choice for viewers around the world who look to BET for compelling scripted, reality, award shows, music and news programming. We continue to grow the brand internationally and reach more audiences with our award winning content. “