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Bloomberg unveils ad tech tools

Bloomberg Media has announced a range of ad tech tools, designed to provide commercial partners in EMEA with a best-in-class technology suite to reach a high-value audience with the right content in the smartest and most effective way yet.

These tools will enhance the commercial offering from Bloomberg Media for advertisers seeking to access an audience of affluent business leaders across EMEA. These tools include: B:Match, a proprietary data and analytics tool that helps to inform audience segmentation and consumer behaviour; Social Connect 2.0, a targeted approach to reaching a socially engaged audience; and Trendr, an algorithm-driven tool that allows advertisers to associate with the most relevant and newsworthy topics, people and companies.

These tools reflect comments from Paul Caine, Global Chief Revenue and Client Partnerships Officer, Bloomberg Media, at the Dmexco 2015 conference, when he said that data was at the centre of everything that Bloomberg did. “What we are looking to do is to help our advertising partners communicate to their consumers through our platforms, utilising and leveraging our data and connecting in a more meaningful way,” he explained.

Matt Teeman, Commercial Director, EMEA, Bloomberg Media, said: “We are committed to ensuring our commercial partners can access our hard-to-reach audience of business professionals in the most powerful and valuable ways. Our ongoing investment in technology, designed by our in-house team of developers, designers and salespeople, means our customers can secure even greater value, engagement and response from our multi-channel media portfolio.”

In April, the company launched its first ever digital regional property, Bloomberg Business Europe. In addition to this, Bloomberg Media includes mobile, television, digital video, print magazines and live events and is led by Adam Freeman, Managing Director, EMEA.


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