The option of watching television online will not influence the amount of time a person spends viewing TV, but it does make the experience more pleasurable, according to a new study from The University of Texas at Dallas.
“Some media reports predict that because people now have access to watch anything they want, anytime they want, they will spend more time watching TV,” said Dr. Stan Liebowitz, a managerial economics professor in the Naveen Jindal School of Management and one of the study’s authors.
For their research, Liebowitz and
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