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YouTube unveils YouTube Red SVoD

YouTube has released details of its widely-anticipated ad-free subscription service. Writing in the YouTube blog, Matt Leske, Product Manager, says that for years, YouTube’s fans have been telling it they want more—more choice when watching their favourite content, more ways to support their favourite creators and, above all, the option to watch their favourite videos uninterrupted.

“On October 28, we’re giving fans exactly what they want. Introducing YouTube Red – a new membership designed to provide you with the ultimate YouTube experience,” he announces.

“YouTube Red lets you enjoy videos across all of YouTube without ads, while also letting you save videos to watch offline on your phone or tablet and play videos in the background, all for $9.99 a month. Your membership extends across devices and anywhere you sign into YouTube, including our recently launched Gaming app and a brand new YouTube Music app we’re announcing today that will be available soon,” he explains.

“YouTube Music is designed to make discovering, watching and listening to music easier than ever. Any song or artist you choose on YouTube Music will start you on a personal journey through one of the richest music catalogs; just sign in, tap a track you love, and see where your music takes you. And as a special bonus – YouTube Red works with Google Play Music, so subscribe to one and automatically get access to the other,” he advises.

He reveals that starting early next year, YouTube Red will get “even better” with member-only access to new, original shows and movies from some of YouTube’s biggest creators.

“We’re working to bring YouTube Red and our YouTube Music, Gaming and Kids apps to more countries soon. And don’t worry! The free, ad-supported version of YouTube we all know and love isn’t going anywhere. You’ll still be able to enjoy YouTube, along with the YouTube Kids, Gaming and Music apps free of charge. But with YouTube Red, you’ll be able to support the people who make your favourite videos while watching what you want, when you want, on any device you want, uninterrupted,” he suggests.

Viewers in the US can try YouTube Red for free with a one-month trial on October 28 and YouTube Music will be coming soon.

In a separate Blog Post, Susanne Daniels, VP, Global Head of Original Programming, reveals further details of the original series and movies emanating from YouTube’s September 2014 initiative to invest in the creativity of its top YouTube stars. “We wanted to give them an opportunity to realise some of their long-held creative ambitions by developing new content for YouTube,” she explains.

Set to feature are:

  • Scare PewDiePie: In this reality-adventure series from the creator and executive producers of The Walking Dead at Skybound Entertainment and Maker Studios, experience thrills, chills and laughter as PewDiePie encounters terrifying situations inspired by his favorite video games.
  • Sing It!: From Fine Brothers Entertainment and Mandeville Films comes SING IT!, a scripted comedy that lovingly satirises the reality singing competitions that have become a centrepiece of pop culture.
  • Lazer Team: In this feature-length action-comedy from Rooster Teeth and Fullscreen Films, four small-town losers stumble upon an alien ship carrying a mysterious cargo, leading to a battle to save Earth from an all-powerful enemy.
  • A Trip to Unicorn Island: From the team at Astronauts Wanted, this feature-length movie gives fans an extraordinary look inside the life and journey of Lilly Singh as she embarks on a challenging 26-city global tour where she has to remember to practice what she preaches: happiness is the only thing worth fighting for.
  • Untitled Joey Graceffa project: In this all-new reality adventure series, Joey Graceffa brings together an ensemble of top YouTubers for a murder mystery they’ll never forget. They’ll form alliances to survive, but little do they know that most won’t make it out alive.
  • 360 Project from MatPat of Game Theory: YouTube educator and pop culture expert MatPat from The Game Theorists invites the audience to come along for the ride in an innovative new series and 360 VR experience. In each episode Matt explores the real-life science behind popular video games by throwing gamers into the high-stakes scenarios they play through every day, from water jetpacks to haunted pizzerias.
  • Single by 30: In this romantic drama series from Wong Fu Productions and New Form Digital, two high school best friends make a promise to get married if they’re still single at 30. A decade later, with 30 quickly approaching, their attempt at upholding their vow unfolds in unexpected ways. Starring Harry Shum, Jr. and Kina Grannis.
  • Untitled CollegeHumor project: Written by and starring the cast of CollegeHumor, along with special guests, this new anthology series will take a dark and comedic look at the absurdity of Internet culture.
  • Fight of the Living Dead: In an unprecedented social experiment reality show from Alpine Labs, Fight of the Living Dead takes popular YouTube talent and traps them in a frighteningly realistic zombie apocalypse. They must use their instincts and gaming skills to survive as they battle the elements for the ultimate prize of survival.
  • I Am Tobuscus: From the mind of Toby Turner, this scripted comedy explores the world of a self-involved YouTube creator pursuing bigger stardom. The show features original music, and satirizes the hilarious details of being an eccentric, new-age celebrity.

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