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Star India commits to 4K for movies

Last week, India’s Star Gold broadcast a Hindi movie, Bajrangi Bhaijaan,  in Ultra-HD. The telecast was carried by the 4K channels on offer from DTH platforms Videocon d2h, TataSky and Airtel Digital TV.

Star India’s EVP and GM of its Hindi movie services, Hemal Jhaveri, says the broadcaster will now air every new Hindi movie in 4K/Ultra HD.

“The response from consumers was great. It was a new technology so the user base was small,” he admitted to TelevisionPost, although the non-4K audience to the movie premiere captured a massive 74.5 million audience.

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