Some 4.3 million Spaniards are regular connected TV viewers, according to a study conducted by trade body IAB Spain along with Smartclip and Elogia.

The report found that 64 per cent of connected users now access connected TV services through smart TVs, followed by gaming consoles (29 per cent), PCs (28 per cent), hybrid DTT (10 per cent), Blu-Ray devices (8 per cent) and STBs (5 per cent). The most commonly viewed content is movies (56 per cent), followed by TV series (54 per cent), YouTube (37 per cent), sports content (36 per cent) and catch-up TV (36 per cent).

The report also noted that the proportion of users who no longer watch traditional TV increased to 30 per cent from 24 per cent a year ago.