Twickenham is the largest stadium in the world devoted solely to rugby union. Ahead of 2015 the RFU set a clear objective to deliver a state-of-the-art, connected stadium that would ultimately benefit the fans. The RFU set out to invest £76 million into the stadium upgrade project and it has seen significant modernisations to the stadium over the past three years, placing Twickenham at the forefront of stadia innovation.
The RFU’s Connected Stadium project encompassed the deployment of venue technology to improve fan experience, enhance fan engagement and create brand value, while also delivering key operational improvements across existing business as usual stadium functions.
Over the past three years a number of areas have been upgraded, with new changing rooms, gym and player medical facilities, replacement of stadium seats, upgrade of media facilities and provision of additional public bars and toilets. Through investment in the stadium’s digital and technology infrastructure, the RFU has been able to digitally connect and enhance engagement with the fans on match day.
With installation of two 169 square metre screens suspended from the roof, these screens have the ability to show high-quality live video, instant replays and can also be divided into multiple sections to show a range of different content. The removal of the old screens has also increased Twickenham’s capacity by 650 seats, now standing at 82,000.
The new AV control room, created to produce more event-day content, allows coordination through the IPTV system allowing different content to be broadcast into different areas of the stadium from big screens, the LED boards and Samsung digital display screens placed throughout the stadium which show a range of content from point of sale (POS) information to match day action. This coordinated approach will further improve the spectator experience and match day atmosphere.