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NBCUniversal has further expanded its TV Everywhere offering on the new Apple TV with the launch of four new apps from the NBCUniversal portfolio: NBC, USA Now, NBC Sports Live Extra and CNBC. Users for the new Apple TV can access content from these networks on demand, as well as live programming from NBC Sports Live Extra and CNBC by logging in with their cable, satellite or telco credentials.
“The launch of NBC, USA Now, NBC Sports Live Extra and CNBC on the all-new Apple TV underlines our commitment to provide exceptional content to loyal fans who want access to their favourite shows anytime and anywhere,” said Alison Moore, GM and EVP, TV Everywhere, NBCUniversal. “The TV landscape is expanding to incorporate a new viewing experience and we are excited to extend our TV Everywhere platforms to reach new audiences and drive further engagement with these networks.”