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The Danish TV audience measurement steering committee has awarded Kantar Media and TNS Gallup the new contract for the provision of TV Ratings. The service will run for five years initially from 2017, with the option to extend until 2024.
From 2017 the TV currency in Denmark will include major enhancements to measure TV content that is broadcast, streamed or time shifted across all devices. The new service will benefit from a 20 per cent increase in the base panel to 1,200 households measuring viewing on the TV set (Core TV). A secondary panel of 1,000 individuals will be recruited to measure in-home and out-of-home TV viewing on tablets, smartphones and PC’s (Extended TV). The additional panel will be enriched with a big data 25,000 web profile panel that will be used to add granularity to the Extended TV panel.
Mette Lehrmann, Research Manager at TV2 and head of the steering committee, stated: “TNS Gallup and Kantar Media have been delivering high quality TV ratings to Denmark since 1992. Today’s announcement follows a rigorous and comprehensive search for the best methodological and technology approach to provide a complete view of the TV audience. We are confident that in Kantar we have a partner who has proposed the highest possible standards are maintained whilst the complete measure of the TV audience is achieved.”