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The Colombian pay-TV market will reach 5.3 million households (HHs) by 2018, according to data published today by Dataxis. This figure will represent a 3.4 per cent increase when compared to end-2015.
According to the report, households with CATV pay-TV services will account for 64.8 per cent of total Pay TV HHs in Colombia in 2015. Dataxis forecasts that CATV will remain the leading delivery network by 2018, although its market share will diminish over the years, due to a challenging economic environment, along with an increased competition.
In this sense, DTH networks will increase their market share from 30 per cent in 2015 to 34.9 per cent in 2018, while IPTV will grow from a 5.2 per cent share in 2015 to 7.4 per cent by 2018.
Although Colombia is the country with the fourth largest pay-TV subscriber base in Latin America, legal pay-TV household penetration will remain relatively low at 40.9 per cent by end-2015. Dataxis believes that the proportion of households with legal Pay TV services will decrease to 39.3 per cent by 2018.
At the end of Q2 2015, América Móvil group – owner of Claro TV – dominated the market with 43 per cent share, followed by AT&T (DirecTV) with 21.5 per cent. In a close third place, Colombian company UNE reached 20.3 per cent of total pay-TV market. Telefónica (Movistar TV) is fourth with only 8.9 per cent of the market.
In turn, Dataxis forecasts that total pay-TV revenues will reach USD884 million by 2018, with total ARPU (Average revenue per user) being $13.89. DTH services will generate 50.9 per cent of total revenues, CATV operations will represent 43.7 per cent and IPTV the remaining 5.4 per cent.