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Kantar, comScore for Czech TV measurement

Association of TV Organisations (ATO), the industry body responsible for Television ratings in the Czech Republic, has appointed Kantar and comScore to deliver a cross-platform measurement pilot of TV and video content. This announcement follows a competitive pitch involving four other bidders including GfK and Nielsen.

The pilot service, planned for later this year, will use comScore’s tagging technology and Kantar Media’s online PeopleMeter technology to measure online video content for tablets, mobiles, PC’s and laptops. TNS will operate panel recruitment, panel management and data delivery.

“We’re delighted to award this contract to comScore and Kantar based on a sound understanding of our brief and an advanced solution to meet the needs of the industry” commented Vlasta Roskotova, Managing Director of ATO. “Measurement of video content across all screens and mobile devices is the future for Television Broadcasting in the Czech Republic. We look forward to seeing the results and identifying the research opportunities going forward as we prepare to review the ratings provider for 2018 and beyond.”

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