The number of videos viewed every day on social-messaging app Snapchat has tripled since May this year to six billion according to figures published in FT.

However, the data doesn’t reveal the average viewing time per video. Last week, Facebook said it was now registering eight billion views a day of video material posted on its social media network – but it only counted videos that were viewed for three seconds or longer.

According to Snapchat, more than 60 per cent of 13- to 34-year-old smartphone owners in the US use the service, which is available only on mobile platforms.

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