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HBO has the most demanded originally-produced content from an SVoD provider according to a study by Parrot Analytics.
The results were reached through weighing “demand multiples” such as video streaming, social media, and blogging, file-sharing, and wiki platforms.
The most demanded show in the US was HBO’s Game of Thrones which attracted 28.3 million demand expressions, almost double the 14.2 million for Netflix’s top show Narcos. The top five also included Orange is the New Black (Netflix, 8 million), True Detective (HBO, 7.8 million) and Silicon Valley (HBO, 6.3 million). Amazon’s highest-placed original series, Hand of God, ranked eleventh and took just under 2 million.
Game of Thrones was also the most demanded show in the UK with 6.4 million demand expressions, with Narcos (2.2 million), True Detective (2.1 million), Orange is the New Black (2.1 million) and Ballers (HBO, 1.4 million) making up the top five. Amazon’s most-demanded show was again Hand of God, at ninth with nearly 900,000.
Game of Thrones also led in Australia (1.8 million) followed by Orange is the New Black (1.7 million), with True Detective (720,000), Ballers (518,000) and House of Cards (Netflix, 463,000) filling out the top five. Hand of God was again Amazon’s highest ranked show, coming in at eleventh with 151,000.
Parrot’s analysis shows that, without Game of Thrones, demand for HBO and Netflix’s original content was essentially the same, with Netflix actually ahead of HBO in the UK. Amazon, however, “lags behind these two giants” and has a lot of ground to make up in the digital originals market.