Sync has announced its spin-off from Visiware, the award-winning Paris-based developer of interactive TV experiences. SYNC will focus on the development of Sync2AD, the new disruptive mobile ad format that offers rich synchronous experiences for agencies and brands, and its flagship Sync2TV companion screen publishing platform for broadcasters and content producers. Visiware International will continue to market its leading PlayinTV interactive TV games platform on multi-system operators (MSOs) worldwide, including Dish Network in the US.
Sync2AD, the missing link between the power of TV advertising and the performance of digital When a spot runs on TV, Sync2AD, the industry’s first TV-to-mobile advertising engine, launches a fully synchronized “rebound” ad on the mobile devices of multi-screening consumers.
First campaigns confirm the engine’s performance SYNC launched Sync2Ad initially in France with major media buying agencies such as Havas, GroupM, and OMD for brands that include Air France, Brother, Canal+, Dunlop, Rue de Commerce, Gillette, and Renault, among others, in partnership with leading mobile publishers such as the Lagardère Group, Marie-Claire Group, and Mondadori. The click-through-rates (10-35%) for the recent Sync2Ad campaigns are well above the market average for mobile display (1-5%). Sync2Ad will launch in the US in early 2016.
“The resulting performance of the Sync2Ad campaigns confirms the power of the solution and thrills advertisers,” said Colas Overkott, CEO of SYNC. “Sync2Ad enables brands and distributors to really engage consumers on the crucial mobile screens at the best moment.”