45% of Western European broadband homes have smart TV
November 24, 2015
Parks Associates has published the results of its consumer research project Connected Consumer in Europe, which surveyed broadband households in the UK, Germany, Spain, and France to track adoption and future purchase plans of IoT, smart home, and connected entertainment solutions. The project found that approximately 9 per cent of these Western European broadband households own at least one smart home device and 57 per cent own at least one Internet-connected CE device.
“Service providers and OEMs continue to introduce new offerings in Europe, bringing new value propositions and driving increased adoption and future purchase intentions of smart home and connected CE devices,” said Stuart Sikes, President, Parks Associates. “Currently 45 per cent of broadband households in the UK, Germany, Spain, and France have a smart TV. Regarding future purchases, 33 per cent of these broadband households plan to purchase a smart home device in the next 12 months.”
Additional research on European broadband households:
- Nearly 10 per cent in the UK, Germany, Spain, and France have a home control system.
- Pay-TV adoption is 50 per cent in Spain, 87 per cent in Germany, 74 per cent in the UK, and 75 per cent in France.
- 33 per cent of UK broadband households used the iPlayer online video service in the past 30 days.