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Ooyala, a Telstra subsidiary and specialist in video publishing, analytics and monetisation, has released an unbundled version of its Ooyala IQ video analytics product, which can now be used to measure content performance and audience engagement alongside other video players including those from JW Player, Brightcove, Kaltura, thePlatform, Flowplayer and YouTube.
Internet-delivered video continues to become a primary means of viewing for premium content, and publishers, media companies and broadcasters are challenged with maximising video revenue across a device-fragmented audience. Ooyala IQ helps solve this problem, providing an unprecedented level of real-time business intelligence, audience insights and content performance, across all screens.
With Ooyala IQ’s multidimensional querying, customers can easily analyse in real time the millions of analytic video based events occurring across their website or network. A rich set of metrics for measuring content consumption, engagement and audience reach are displayed in a simple and easy-to-use interface, and are available via an API for added flexibility. Companies can also compare performance across syndication partners irrespective of whether the partner site uses the Ooyala player or a third party player, allowing them to make more comprehensive business decisions.
“In-depth video insights should be ubiquitous and an industry standard,” said Jonathan Wilner, senior vice president of product and corporate strategy at Ooyala. “By unbundling Ooyala IQ and making it available for any content provider using any video player, we’re solving an industry need in that stretches beyond our customer base, and one that has become a business imperative for all video-related companies.”