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Discovery has unveiled Discovery GO its US TV everywhere streaming service with nine of its channels – Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science Channel, Velocity, Destination America, American Heroes Channel and Discovery Life.
The launch was timed to coincide with the worldwide premier of flagship documentary Racing Extinction, which chronicles the plight of the world’s most endangered species.
The TV everywhere service is available to authenticated pay TV subscribers only via dedicated iOS and Android apps – Discovery is not going down the route of offering a pure OTT service – and the broadcaster promises additional platform launches in the coming months. Some limited content will be available to non-subscribers.
Discovery GO is already available in Canada, launching in partnership with Bell Canada, Eastlink and Shaw at the end of October, with 4,500 hours of content and a promise to increase this to 7,000 hours by January.
“The launch of Discovery GO represents an important first step in providing viewers with access to our award-winning content anytime, anywhere on practically any device. This aggregated TVE streaming service and strong user experience is made possible by Discovery’s 30-year commitment to content ownership and our global learnings in the space, and also serves as an important promotional platform to complement and support our TV brands. We look forward to giving pay-TV customers more of what they want in Discovery GO,” said Paul Guyardo, chief commercial officer, Discovery Communications.