Consumer research findings from Leichtman Research Group (LRG) indicate that 81 per cent of US households get a broadband Internet service at home, an increase from 26 per cent in 2005. Broadband now accounts for 97 per cent of all households with Internet service at home — an increase from 91 per cent in 2010, and 40 per cent in 2005.

Overall, 84 per cent of households get an Internet service at home, and 69 per cent of adults access the Internet on a smartphone. While the percentage of households getting an Internet service at home is similar to three years ago, those accessing the Internet on a smartphone increased from 44 per cent in 2012.

These findings are based on a telephone survey of 1,223 households from throughout the United States and are part of a new LRG study, Broadband Access & Services in the Home 2015. This is LRG’s thirteenth annual study on this topic.

Other related findings include:

• 78 per cent with broadband at home also access the Internet on a smartphone — compared to 52 per cent in 2012
• 31 per cent not online at home access the Internet on a smartphone — compared to 12 per cent in 2012
• The mean time spent online at home per day among broadband subscribers is 2.9 hours – up from 2.4 hours per day in 2010
• 13 per cent of households get a broadband Internet service, but do not subscribe to a pay-TV service, while 68 per cent of households get both broadband and pay-TV services
• 32 per cent of households with annual incomes <$30,000 do not use a laptop or desktop computer at home – compared to 4 per cent with incomes >$50,000
• About 3.5 per cent of all households have an iPad or tablet, but do not use a laptop or desktop computer – up from 1 per cent in 2013

“Nationwide, about four of every five households now subscribe to a high-speed broadband Internet service, a significant increase from about one in four households having broadband a decade ago,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group. “As the subscriber base has expanded, and broadband users are spending more time online at home, smartphones are also making Internet access more ubiquitous. Overall, 63 per cent of adults now get a broadband service at home and also access the Internet on a smartphone – compared to 40 per cent in 2012.”

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