Internet adspend to overtake TV in 2018
December 7, 2015
Television is currently the dominant advertising medium, with a 38 per cent share of total adspend in 2015 according to ZenithOptimedia’s new Advertising Expenditure Forecasts. In 2018, however, ZenithOptimedia expects the Internet to overtake television to become the largest single advertising medium.
Looking at the ad market as a whole, ZenithOptimedia believes
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