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According to findings from TiVo’s Third Annual Millennial Video Entertainment Survey, Millennials still consume TV shows more than any other type of video content, even if they’re not watching the content from a traditional paid TV provider.
Seventy-three per cent of Millennials report they watch network and cable TV shows regularly. Older generations showed virtually the same numbers: 75 per cent of GenX, Baby Boomers, and the Silent Generation respondents reported watching TV shows regularly. Of Millennials, 40 per cent reported regularly using a paid TV provider (cable, satellite, telco) to watch TV. This is down only slightly (3 per cent) from 2014.
Millennials, however, use streaming services (Hulu, Netflix, or Network apps) more frequently than other groups to watch their favourite TV shows. While 61 per cent of Millennials regularly access streaming content, only 51 per cent of GenX, 39 per cent of Boomers, and 26 per cent of the Silent Generation take advantage of streaming on a regular basis. Even with the proliferation of streaming services and various digital video offerings, 79 per cent of Millennials are not giving serious consideration to cancelling their paid TV service. That number grows to more than 80 per cent for GenX, Boomers and Silent Generation.
“While every generation prefers TV programming, the places they access that programming vary significantly,” said Frank Foster, SVP and GM at TiVo Research. “Contrary to claims that Millennial media behaviour is driven by life stage or income, it appears that their media consumption preferences are simply different from those of previous generations.”
TiVo’s 2015 online survey compared Millennials’ video-watching behaviour with that of other age groups, covering a broad range of video activity, including what they watch, how they access video, what content they find offensive, and whether their total video intake has increased or decreased in the past year.