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As a long-term partner Wiztivi, a specilist in design and development of User Interfaces and mutli-platform Video services, was chosen by Viacom International Media Networks France for the cross-platform deployment of MYMTV, the first personalised multiscreen TV Channel dedicated to music in France, exclusive to CANALSAT and NUMERICABLE.
Lean Forward user interface
MYMTV is the first personalised music TV Channel in the world. Content becomes the interface with a lean forward approach on MYMTV: end-users create their own musical linear channel according to their tastes, their mood, etc…. Wiztivi’s Designers, Ergonomists and Developers provide end-users with an immersive television interface over linear content. Guillaume Mur, Wiztivi’s Creative Director adds: “With MYMTV we are aspiring to recreate concert thrills. The user can listen to their favorite songs while enjoying a full TV media experience. The dynamic interface is simple and clean and offers an efficient user experience which allows end users to continuously enjoy the vast musical repertoire of MYMTV.”
Player and recommendation engine
Once end-users have created their own profile, they can create as many channels as they want (up to 5 different channels simult”My favorites” linear TV channel. The integrated recommendation engine then automatically adapts their programming to fit their preference choices.
Cross-platform deployment with the Wiztivi Framework
MYMTV has been ported for CANALSAT on Orange, SFR, and on their own OTT box, and also onto NUMERICABLE. MYMTV is a cross-platform service built with the Wiztivi Framework, Wiztivi’s HTML development tool. The Wiztivi Framework is a multiscreen, multidevice development kit providing TV Channels, Manufacturers and Telco Operators with a Middleware and OS agnostic solution to improve their Time-To-Market.
Three years after the creation of MY NICKELODEON JUNIOR, built in collaboration with Wiztivi, MYMTV is a totally new project that allows us to reinvent the concept of a Music channel on Television made by the brand which invented the concept of “Music channel” in 1981. MYMTV is a unique TV experience which is accessible on all screens TV, PC/Mac, tablets, smartphones with the same “One Touch/Two Screens” experience, 100 per cent consistent and smooth.