Cable Europe and CTAM Europe have named Discovery Communications as the latest international content provider to join the trade bodies as Associate Member. The world’s number one pay-TV programmer now ranks alongside existing Associate Members Disney, HBO Europe and Viacom International Media Networks Northern Europe who have already taken up the trade associations’ enhanced membership proposition, which was announced earlier this year. Cable Europe and CTAM Europe are set to fully integrate in 2016, and have opened up this new tier of membership in order to reflect common interests in an increasingly converged industry.
Cable Europe Executive Chairman Matthias Kurth said: “We’re delighted to welcome Discovery Communications as our latest member. The pace of change has never been greater in this industry. Convergence isn’t just a trend, it’s a reality in our business models and in the way our customers consume media.
The Associate Membership offer, open to international programmers, provides a platform for co-operation on strategic issues of mutual interest and allows the exchange of best practice. Discovery will add a hugely important voice to our dialogue”.