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Disney, Alibaba to launch OTT in China

Chinese e-commerce giant Alibaba Group and the Walt Disney Co. have revealed a multi-year licensing agreement to bring digital subscription service DisneyLife to China. The news follows the November 2015 launch of the service in the UK.

“Launched today, DisneyLife provides Alibaba customers in China with an all-encompassing and immersive family friendly digital experience,” the pair

“At a touch of a button, subscribers can access their favourite Disney merchandise,” said Alibaba. “They can also obtain information about, and plan a visit to Hong Kong Disneyland as well as Shanghai Disney Resort when it opens in 2016. In addition to the DisneyLife experience, shoppers can access other Alibaba products and services.”

“As we deliver on our goal to meet the needs of a consumers’ daily life, DisneyLife, launched by Ali Digital Entertainment Business Unit together with Disney, will provide the only holistic and trusted family friendly digital destination in China,” said Wei Ming, co-president of Youku Tudou business group and general manager of Alibaba Digital Entertainment Business Unit.

“For nearly a century, Disney’s focus on quality storytelling and innovation has delivered audiences around the world the best stories, shared moments and extraordinary experiences,” said Luke Kang, managing director, The Walt Disney Company, Greater China. “Disney and Alibaba share an ambition to exceed our audience’s expectations. DisneyLife directly connects us to China’s digital population and provides millions of kids and families the ability to explore and engage with Disney.”

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