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LG to give OLED boost during SuperBowl 50

Ridley Scott’s production company has been commissioned to make the world’s first SuperBowl advertisement for Ultra-HD displays. LG says RSA Films will make the commercial which will focus on its OLED TV products.

Production will fall to Ridley’s son Jake who already has six SuperBowl commercials under his belt including last year’s Budweiser ‘Lost Dog’ ad, praised as the highest-rated ad during last year’s game.

“We are extremely excited to work with Ridley and Jake Scott on the OLED TV Super Bowl commercial project,” said Lee Jeong-seok, vice president and head of the Marketing Communication Division at the LG Electronics Home Entertainment Company. “LG will continue to offer consumers the opportunity to witness OLED TV’s abilities for perfect black levels and exceptional color representation, which come together to create a whole new viewing experience.”

“When I first saw OLED TV’s, I was mesmerized by its staggering picture quality,” said Ridley Scott. Ridley Scott won wide praise for a breakthrough ad for the Macintosh computers, named the best SuperBowl ad of all time.

“With 1984, audiences were introduced to a technological advancement that promised to change everything,” said Jake. “I see a similar kind of disruption with LG OLED TV.”

SuperBowl 50 takes places at Santa Clara, California on February 7th.

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