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Amagi, a player in cloud-based broadcast infrastructure and targeted TV advertising, has announced that Horse & Country TV (H&C TV), the popular television channel broadcasting exclusive sports event coverage, news, documentary, and personality-led programming about equestrianism and the country lifestyle, has deployed Amagi’s CLOUDPORT to optimise the delivery of new channels around the world. Utilising CLOUDPORT, which offers end-to-end broadcast workflow capabilities on the cloud, H&C TV is able to reach a wider global audience at a fraction of the cost of traditional satellite-based playout methods, while improving its transmission quality.
“We transitioned to Amagi’s CLOUDPORT platform in Benelux and Sweden in 2013 and then in the UK in 2014. We have since expanded into Australia and Germany,” said Heather Killen, CEO and chairman at H&C TV. “Amagi’s CLOUDPORT platform resolves our challenge of reaching high-value, non-contiguous geographies, enabling us to launch new channels affordably and with a short time to market of just four weeks. With traditional satellite technologies that would never have been commercially viable and the lead times would have been longer.”