Rightster, the global multi-platform network for digital video, has agreed a channel management and audience development partnership with Paramount Pictures International. Rightster will provide local language translation and metadata optimisation across all 29 of Paramount Pictures International’s owned or operated international YouTube channels.
Paramount Pictures, which distributes a collection of some of the most powerful brands in filmed entertainment, will within the partnership get Rightster’s expert support with live YouTube channel reporting and insight, as well as rights management on a global scale. Rightster will also provide metadata optimisation for all Paramount Pictures’ video uploads.
Bryan Warman, SVP International Digital Marketing at Paramount Pictures, says: “Paramount Pictures produces some of the most exciting entertainment content in the world, and this partnership will enable us to reach a broader and more diverse international audience than ever before. Rightster produces impressive results in terms of developing online content channels and engaging with audiences. The combination of Rightster’s global reach and local expertise together with Paramount Pictures’ content creates an incredibly exciting partnership for both parties, and will ensure that opportunities for viewers to enjoy the best entertainment are maximised.”
Ashley MacKenzie, CEO of Rightster, adds: “It’s a testament to Rightster’s global expertise that Paramount Pictures has selected us to manage its international YouTube channels. Here at Rightster, we are aware of the unique challenges faced by film studios when it comes to global rights and audience management and will apply this knowledge in all our work with Paramount Pictures. As experts in creating engaging online content for brands, we are delighted to be adding Paramount Pictures to our global studios partner network. We’re excited to be working with Paramount Pictures on all aspects of its digital video content, from planning, all the way through to distribution.”