ZDF leads German TV market in 2015
January 14, 2016
For the fourth year in a row, ZDF is the German market leader according to the market research institutes AGF and GfK. Their independent analysis of the German television landscape shows that ZDF achieved an annual market share of 12.5 per cent in 2015, placing it significantly ahead of ARD’s 11.6 per cent. RTL failed to break the ten-per cent barrier, scoring a 9.9 per cent share in 2015, Sat. 1 achieved 8 per cent, and Pro7 5.3 per cent.
Alexander Coridass, President and CEO of ZDF Enterprises: “We are very pleased with our shareholder’s continued success in the German market, which is the most competitive in European Free TV. At the same time, we are proud to be able to offer these crowd-pullers to our international business partners in our portfolio. We are confident that our customers will achieve a similar kind of success as ZDF with these formats.”