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Rogers lines up 4K NHL

Fresh from delivering the first-ever live 4K sports broadcast in North America on January 14th, Canadian communications and media company Rogers is claiming another first – producing and broadcasting the first-ever NHL game in 4K.

The game will be a Hockey Night in Canada telecast produced by Sportsnet and available to Rogers customers with NextBox 4K on Channel 999 on January 23 at 7 p.m. ET when the Toronto Maple Leafs face the Montreal Canadiens, live from Air Canada Centre.

“What makes this 4K technology so exciting is how it enhances our storytelling and how we can boost sports fans’ passion for the game in a truly immersive way,” said Scott Moore, President, Sportsnet & NHL Properties, Rogers. “Games are won and lost in the details, and with 4K, the fans are closer than ever to the insider perspective.”

“We’re investing in technology and content to build the best possible 4K TV experience for our customers,” said Dirk Woessner, President of Consumer Business Unit, Rogers. “With a growing lineup of live events and original productions, we’re working to brighten every screen with premium 4K content.”

“Rogers 4K NHL broadcasts will bring Canadian hockey fans even closer to the game,” said National Hockey League Commissioner Gary Bettman. “This is an exciting evolution of our long-term partnership with Rogers. We’re thrilled with this innovative move and what it will mean for hockey fans.”

The January 23 game is the first of a 20-game NHL 4K broadcast commitment by Rogers and Sportsnet in 2016.

In 2015, Rogers through Sportsnet, Canada’s #1 sports media brand, made North America’s largest commitment to live sports broadcasting in 4K with more than 100 live sporting events in 4K including every 2016 Toronto Blue Jays home game, plus marquee NHL and NBA games. Rogers customers will also have access to stream 100 hours of 4K movies and TV shows on shomi and an ever-growing catalogue of Netflix original series in 4K in 2016. For more information on Rogers 4K visit rogers.com/4K.


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