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Kenyan citizens are fast becoming digital viewers. A survey conducted by Geopoll says that 71 per cent of the nation now possesses a digital STB, either for terrestrial or satellite use (as at December 31st).
This is up from the 63 per cent surveyed in July 2015, while the Nairobi region – which was the first to convert to DTT – the December 31st numbers are put at 79 per cent, up 7 percentage points since July last year.
And pay-TV is benefitting. Geopoll says that the percentage of Kenyan homes now paying for a TV service (either DTT or DTH) is now at 70 per cent, up from 62 per cent in July 2015.
GoTV is the most popular service operator, with a 41 per cent share of the pay-market, with rival Star Times winning 24 per cent box ownership. The survey says that more than 40 per cent of respondents say they are planning to buy a second decoder to improve viewing in the home and to second sets.