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SAM has revealed it is acquiring Mantrics, the Italian workflow and asset management specialists. Mantrics is a privately-held joint venture, established in 2008 by Digital Video and Video Progetti.
SAM has already developed a powerful position in the MAM and workflow management arena with Momentum, launched in 2014. The core technology behind Momentum was originally developed by Mantrics. With the company purchase now agreed, the development team in Italy is working closely with the SAM team in the UK to push the ongoing expansion of Momentum and its powerful toolset.
Neil Maycock, EVP of Marketing at SAM & MD of Mantrics, said, “When we were looking at entering this market sector several years ago, after considerable research we identified Mantrics’ technology as having the core capabilities that we were looking for. It allowed us to enter the marketplace in 2014 far more rapidly than if we were developing from the ground up. We have taken this integration a considerable step further with this acquisition, allowing Momentum developers to really push further forwards in what is an evolving landscape.”