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OzTAM has announced the initial phase of its Video Player Measurement (VPM) Report would launch the week commencing February 7th. This means the first public reports – which encompass rolling seven-day data (i.e., cumulative viewing during the previous seven days) – will be available the following week.
OzTAM’s VPM Report is a separate and complementary service to OzTAM TV ratings: and will deliver market (census) level data on the devices playing live and on-demand video from participating broadcasters and their partners’ online services.
‘VPM Ratings’ will be Australia’s first official measure of the devices playing internet-delivered TV content (e.g., tablets, smartphones, smart TVs, desktop and laptop computers, and games consoles).
OzTAM’s CEO Doug Peiffer said: “We’re excited to offer a market level picture of how much TV content Australians are actually playing on connected devices. The VPM Report will give our clients further insight on how Australians consume their favourite television content, whether it is live or playback viewing on their TV set – and therefore captured in OzTAM TV ratings – or via a broadcaster’s video player on the viewer’s connected device.”