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Viacom International Media Networks (VIMN) Italy will further expand its portfolio with the upcoming launch of the Paramount Channel in Italy, a new entertainment channel, on DTT. Paramount Channel will feature a ric diverse programming line-up that will appeal to a broad audience. The channel will go live on February 27th.
“We are excited to announce the arrival of Paramount Channel in Italy,” said Raffaele Annecchino, Executive Vice President and Managing Director for VIMN South Europe, Middle East and Africa. “Paramount Channel is already present in several of our territories and the expansion into Italy further strengthens the position of Paramount Channel as the fastest growing brand in VIMN’s international portfolio. In Italy, we look forward to offering a unique programming lineup with exciting content that our audiences will love.”
The launch of the Paramount Channel in Italy will bring the total international reach of the channel to more than 90 million households.