Despite the widespread availability of inexpensive ancillary TV streaming devices, research from The Diffusion Group (TDG) finds that 32 per cent of OTT TV Users prefer having the native connectivity of a Smart TV. This according to data featured in TDG’s Video Behavior in the Age of Quantum Media, a survey of 2,000 US adult broadband users, 60 per cent of which use an over-the-top (OTT) streaming service on a home television.

When asked which TV streaming

Other posts by :

1. Eutelsat shares rebound
2. Zombies; channels, ads, viewers
3. Analyst: How disruptive could Starlink be?
4. Bank: AST SpaceMobile has 2 year head start on Starlink
5. SpaceX wraps IPO; 8,000 launches by 2030
6. Markets braced for SpaceX IPO
7. Former SpaceX exec to build ‘space taxis’
8. Eutelsat shares crash despite good news
9. Analyst: Years of subs growth ahead for Starlink

Categories: Articles, Connected TV, Consumer Behaviour, Equipment, Markets, OTT, OTT, Research