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Research from Parks Associates suggests that average monthly spending on Internet-based subscription video-on-demand (SVoD) services among US broadband households increased from $3.71 per month in 2012 to $6.19 per month in 2015. Content Strategies: Survival in the New Video World examines new business models emerging from the increasing consumption of OTT content, including new experiments in content windowing, which is the process of releasing content at different times through different distribution channels in order to maximise revenues for each channel.
“Multiple content players have
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