Richard Lindsay-Davies, Chief Executive of the DTG, has suggested the digital media technology innovation collaboration centre will consider the standardisation of Virtual Reality (VR).

Having recently returned from consumer technology show CES in Las Vegas, where he observed the emergence of VR, Lindsay-Davies told delegates at a Westminster Media Forum Keynote Seminar on TV Convergence that he had been approached by 30 senior industry executives “very keen” to start standardising the technology.

He noted that the DTG had previously published a White Paper on VR and was set to issue a further study in 2016. “What’s exciting about VR is that the predictions are that $180 billion dollars will be spent on the VR market between now and 2020, so it’s very exciting from an investment perspective.”

Noting that a VR trial by US broadcaster FOX had only been accessible via one particular device, Lindsay-Davies said that one of the reasons the DTG had become involved was to broaden accessibility across devices.

“We’ve got a little while to go on the standardisation perspective,” he admitted, suggesting that the transition of VR from the gaming world into wider applications would happen gradually. “It’s coming into the market now, but we’re talking two or three years before we see standardisation and that’s when we’ll see the ‘hockey stick’ curve of adoption.”

Categories: Articles, Business, Standards, VR