Tata to deliver rugby union to 100 countries
February 4, 2016
Global comms provider Tata Communications will be the Official Broadcast Partner as the top rugby union teams of the Northern and Southern Hemispheres clash in three matches in France and Hong Kong.
The video feeds of the three matches will be distributed live in high-definition to broadcasters, including Setanta Sports, Eurosport Australia and l’Equipe 21, using Tata Communications’ Video Connect service. Video Connect enables broadcasters to deliver live video feeds from anywhere in the world over Tata Communications’ IP network, with connectivity to over 240 countries and territories. Underpinned by the world’s largest wholly-owned subsea fibre network, it ensures a seamless, high-quality viewing experience for sports fans.
“Up to 20 million rugby fans across 100 countries are expected to tune in for these games, featuring some of the biggest names in the sport, so there is no room for error,” says Brian Morris, Vice President & General Manager, Global Media and Entertainment services, Tata Communications. “In the same way as we harness our superfast fibre network to enable F1 to reach its fans worldwide, regardless of race location, we will use our sports broadcasting and content delivery expertise to bring these historic rugby matches to people’s living rooms.”