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Technicolor has decided to license its HEVC IP portfolio directly to device manufacturers rather than through the HEVC Advance patent pool in order to accelerate adoption of the standard.
Since the emergence of the HEVC Advance pool, various players have delayed adoption of HEVC technologies and redirected their investment into alternative technologies. However, HEVC is today the best video compression technology to meet industry needs, such as the shift towards next generation video formats like UHD and HDR. As a leading developer and proponent of HEVC technology, Technicolor strongly believes that the rapid and widespread adoption of a unified technology is the best outcome for the industry and for Technicolor.
Following this decision, Technicolor has signed a material patent licence agreement for the use of its patents related to HEVC technologies. With this first deal, Technicolor seeks to pave the way for the industry to adopt the HEVC standard and encourage other patent holders to enter into similar agreements. As a further incentive for rapid adoption, Technicolor has chosen to license its patents for use in devices and does not plan to license industry players for content streaming.