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Ooyala, a Telstra subsidiary and an expert in premium video publishing, analytics and monetisation, is providing Meredith Corporation, one of America’s leading media and marketing companies, with real-time video engagement and performance analytics with Ooyala IQ. Choosing Ooyala IQ, Meredith becomes the first Ooyala customer to utilise its unbundled analytics solution with Ooyala as well as third-party video players.
Previously, Meredith utilised Ooyala to power video and provide analytic insights for its Martha Stewart Living site, and chose Ooyala IQ to expand their analytics for viewer engagement and content performance across all web and mobile-web inventory, which reaches over 80 million unique visitors per month. For the first time Meredith will be able to aggregate analytics from multiple video players into a unified solution to make better business and advertising decisions across all popular media sites.
“We’ve made a host of strategic acquisitions to build our portfolio and expand our footprint to reach new audiences, but these moves made it difficult for our teams to track engagement of all assets across all properties, as each employed different video players and measurement was fragmented.” said Andy Wilson, Chief Digital Officer of Meredith Corporation. “Ooyala IQ will give us the comprehensive, and more importantly cohesive, view of how all content across all sites is performing, where, on what devices, and provides us the insight we need to fine tune our strategies to maximise our revenue.”