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Media Prima scores Malaysian football rights

The Football Malaysia Limited Liability Partnership has revealed the appointment of Media Prima, Malaysia’s leading fully integrated media group, as the free-to-air broadcaster for the country’s top football leagues and cup competitions for the next three seasons from 2016 to 2018.

Media Prima will kick off their coverage on 13 February with two LIVE matches at 8.30pm. The Charity Shield between Super League champions Johor Darul Takzim and Malaysia Cup champions Selangor will air on TV3, while the Malaysia Super League match between Perak versus Kelantan will be on TV9.

Football fans can look forward to up to three matches per week for the upcoming season on Media Prima’s television channels and simulcast on its online platform, Tonton. The television broadcast includes live or delayed coverage for the Malaysian Super League (two matches per round) and the Superbest Power Piala FA (one match per round) from February to May 2016. Media Prima will showcase one match per round from the TM Piala Malaysia when it kicks off in July 2016.

Media Prima’s ensemble of experts for its football coverage will include top pundits such as Lim Chan Yew, Nizaruddin Yusof, Akmal Rizal Mohd Rakhlee, Ahmad Shahrol Azhar, as well as other established former players to provide match analysis and colour commentary. Other prominent presenters include well-known household names such as Abu Bakar Atan, Tabah Sazwan Othman and Sherkawi Jirim. In addition, TV9 has recently launched its new weekly football highlight show, ‘Scoreboard Extra Time’, which will present all the best moments from every round into a bite-sized programme.

The free-to-air media rights agreement between Football Malaysia LLP and Media Prima was negotiated by MP & Silva, the Football Association of Malaysia’s Global Advisor for all media and commercial rights.

Said Football Malaysia LLP Chief Executive Officer, Kevin Ramalingam: “We’re delighted to have Media Prima as our free-to-air broadcast partner together with their online platform, Tonton. It’s important that we reach as many football fans as possible, and Media Prima has a very robust approach towards the coverage and promotion for the years to come, as they have described in their plan. We look forward to a great season ahead with them.”

Datuk Kamal Khalid, CEO Television Networks Media Prima Berhad, said: “Malaysia’s football leagues and cup competitions have a great sporting heritage and remains one of the most watched sports in this country. We are driven by always being at the forefront in providing high quality content that is relevant to Malaysian audiences, and we’re honoured to have the opportunity to showcase the best of Malaysian Football to our viewers.”

FA of Malaysia (FAM) Secretary-General Datuk Hamidin Amin said; “We would like to thank Media Prima for their support and we’re excited to have Malaysian football accessible to as many fans across the country.”

“We are very pleased to work with Media Prima, and we’re confident their coverage of Malaysian Football will continue to bring fans closer to the teams and players they love. Our goal is to broaden the appeal of Malaysia’s top football competitions and together with FMLLP and FAM we aim to reach more audiences with Media Prima,” said Beatrice Lee, MP & Silva’s Managing Director, Asia Pacific.

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