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Paramount Channel entering Asia market

Viacom International Media Networks is launching its Paramount Channel in Asia in May after signing its first distribution deal in the continent with CTH, a major pay-TV operator in Thailand.

“The introduction of Paramount Channel in Asia is a key, strategic step in deepening our presence both in Thailand and in Asia, while expanding our portfolio of adult-targeted brands. We’re thrilled CTH has come on board for this highly anticipated launch in Asia and look forward to seeing Paramount Channel expand further in the coming months,” said Mark Whitehead, executive vice president and managing director for VIMN Asia.

The 24-hour network will offer s a mix of blockbusters, movie hits, cult favourites and award-winning films from Paramount Pictures’ film library.

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