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AwesomenessTV, a successful YouTube channel in the US with over 3.5 million subscribers, has launched in the UK – becoming the first YouTube UK channel to provide content 365 days a year, seven days a week.
The schedule will see advice and DIY videos published on Mondays, fashion and beauty content on Tuesdays, entertainment clips published on Wednesdays. list shows will air on Thursdays, entertainment news on Fridays, Awesomeness challenges on Saturday, and comedy and cooking content on Sundays.
UK Director of Content and Strategy, Randel Bryan commented: “Awesomeness TV is one of the world’s most exciting and youthfully connected brands and we’re delighted to be bringing it to the UK. Our aspiration is to build a local channel that extends Awesomeness’ ability to organically entrain, educate and engage audiences across multiple-platforms for years to come on a global scale”.