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Intertrust Technologies Corporation has added session-based video watermarking capabilities from Civolution’s NexGuard to its ExpressPlay Digital Rights Management (DRM) service.
NexGuard watermarking technology allows copyright holders to identify the source of unauthorised distribution even after a movie leaves the encrypted digital domain of a DRM system. The accountability provided by NexGuard session-based watermarking has already proven effective in reducing the volume of video piracy, and will be a key aspect of content protection as the distribution of streaming video increases globally. ExpressPlay using Marlin DRM is currently the leading video DRM in rapidly growing markets such as China.
“Session-based watermarking is critically important, particularly in a large market such as China,” said Hanno Basse, CTO of 20th Century Fox. “ExpressPlay’s offering allows us to aggressively pursue new distribution opportunities that consumers want, such as early-window movie releases that are much closer to theatrical release dates, while appropriately managing the piracy risk that comes with them.”