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UK Channels CBS Reality, CBS Action, CBS Drama and Horror Channel have reported their highest ever year of SOCI (share of commercial impacts) growth for advertisers resulting in a delivery of 2.18 per cent of the UK’s commercial TV audience in 2015, a 56 per cent increase against 2014.
The CBS Channels, owned by CBS Studios International and AMC Networks International – UK, all of which are now available on the Freeview DTT platform, also achieved a full year audience share of 1.29 per cent up 58 per cent on 2014 delivery, according to official BARB data. September was a record-breaking month with a combined share of viewing of 1.46 per cent. The strongest ever share of viewing for the channels was reached on September 13th with 1.8 per cent.
Mike Moriarty, President, AMC Networks International – UK said, “The CBS UK channels have enjoyed tremendous growth in 2015 and now over 13.5 million adults are tuning into a CBS channel every month across the UK. That’s over a quarter of the viewing population. The strong mix of reality, contemporary and classic American series really engage with our audience.”
Reed Manville, EVP International Channels, CBS Studios International said, “Since its launch in 2009, the CBS UK channel portfolio has evolved into a powerful platform for advertisers to target UK viewers. We look forward to working with our partner AMC Networks International – UK on delivering advertisers an even greater share of the UK commercial TV audience in 2016.”